REI Cooperative Action Fund Privacy Notice

Effective Date: February 21, 2024

The REI Cooperative Action Fund (also referred to as "we" or "us") is a community-funded public charity, which directly supports organizations that promote justice, equity and belonging in the outdoors to strengthen the health and well-being of people and communities.

This Privacy Notice ("Notice") explains how the REI Cooperative Action Fund collects, uses, and discloses personal information about you. This Notice also describes the privacy rights and choices you have with respect to your personal information.


Who Does This Notice Cover?

This Notice applies to personal information we collect both online and offline, including when you access or use our websites or other online services (collectively, the "Services"), make a donation, attend our events, contact support, or otherwise interact with us. In some cases, we may provide different or additional policies or notices about our information practices. For instance, if you reside in California, Colorado, Connecticut, Utah, or Virginia, our U.S. State Privacy Notice applies in addition to this Notice. We also may provide different privacy policies or notices for certain programs or activities, or subsidiaries or affiliates, in which case this Notice will not apply. For example, we have separate agreements and notices for grantees that apply for, or receive, funding from us. We are also part of the Recreational Equipment, Inc. family (for more information about Recreation Equipment, Inc.'s information practices, please see REI's Privacy Policy).

How Is This Notice Updated?

REI Cooperative Action Fund may change this Notice from time to time. If we make changes, we will notify you by revising the Effective Date above and, in some cases, we may provide you with more prominent notice (for example, by adding a statement to our homepage or sending you a notification), such as in connection with making material changes to this Notice. We encourage you to review this Notice regularly to stay informed about our information practices and the choices available to you.

What Personal Information Do We Collect?

Information You Provide to Us. We collect information you provide directly to us. For example, we collect information when you make a donation, register for an event, sign up for our mailing lists (including email), submit a recommendation for a grantee, participate in a survey, engage with us via social media platforms, and when you email, call, or otherwise communicate with us.

The types of information we may collect include your name, address, phone number, email address, ZIP code, donation information, event registration information, social media usernames, gender, information about your interests and preferences related to REI Cooperative Action Fund, whether you are an REI Co-op employee, and any other information you choose to provide.

In some cases, we may also collect information you provide about others, such as when you make a donation in honor of another individual. We will use this information to inform the individual of your donation.

Information We Collect Automatically. When you access or use the Services, we automatically collect certain information about you, including:

  • Donation Information: When you make a donation, we collect information about the transaction, such as the donation amount and the date of donation.
  • Device and Usage Information: We obtain information about the device you use to access our Services and your use of our Services, including the type of browser you use, hardware model, operating system, mobile network information, IP address, unique device identifiers, access times, pages viewed, links clicked, browsing behavior, and the webpage you visited before navigating to our Services.
  • Information Collected by Cookies and other Tracking Technologies: We (and those that perform work for us) use cookies, web beacons (also known as clear GIFs, web bugs or pixel tags), and other tracking technologies to collect information about your interaction with our Services, including information about your browsing behavior and other engagement with the Services. Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits. Web beacons are electronic images that we use on our Services and in our emails to help deliver cookies, count visits, and understand usage and campaign effectiveness. For more information about cookies and how to disable them, please see the Cookies subsection within the What Are Your Privacy Rights and Choices? section below.

Information We Collect from Other Sources. We may also receive information about you from other sources. For example:

  • We may collect information about you from Recreational Equipment, Inc.
  • We may collect information about you from third party sources, such as mailing list providers and non-profit data services.
  • We may collect information about you from other users if they choose to disclose that information with us via the Services, such as if they make a donation in your honor and ask us to notify you about such donation.

Information We Infer or Derive About You. We may derive information or draw inferences about you based on the information we collect. For example, we may use your IP address to draw inferences about your approximate location, or we may make inferences about your interests related to the REI Cooperative Action Fund based on other information you provide.

How Do We Use Your Personal Information?

We use the information we collect about you to provide, maintain, and improve our Services and the other interactions we have with you and to operate the REI Cooperative Action Fund. We also use the information we collect to:

  • facilitate and improve your online experience;
  • process donations and send you related information, including confirmations and receipts;
  • provide technical support (including to debug and troubleshoot), and send you technical notices, updates, security alerts, support messages, and other transactional or relationship messages;
  • detect, investigate, and help prevent security incidents, fraudulent transactions, and other malicious, deceptive, fraudulent, or illegal activities and help protect the rights and property of the REI Cooperative Action Fund and others;
  • respond to your comments and questions and provide support;
  • communicate with you about the REI Cooperative Action Fund and our advocacy and stewardship initiatives and send you surveys, updates, news, events, and other information we think will be of interest to you (for information about how to manage promotional communications, please see the Promotional Communications subsection of the What Are Your Privacy Rights and Choices? section below);
  • comply with our legal and financial obligations;
  • monitor and analyze trends, usage, and activities in connection with our Services and activities;
  • tailor the content and information that we send or display to you and otherwise personalize your experience while using our Services; and
  • carry out any other purpose conveyed to you at the time the information was collected.

What About Analytics Services Provided by Others?

We engage others to provide analytics services across the web and in mobile applications. These entities may use cookies, web beacons, SDKs, device identifiers, and other technologies to collect information about your use of the Services and other websites and mobile apps, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in mobile apps, links clicked, and conversion information. This information is used to analyze and track data, determine the popularity of certain content, and better understand your online activity. To learn more about the choices available to you with respect to these practices, see the Cookies subsection within the What Are Your Privacy Rights and Choices? section below.

How Do We Disclose Your Personal Information?

In certain circumstances, we disclose (or permit others to directly collect) information about you. The list below describes when and to whom we disclose the categories of personal information described in the What Personal Information Do We Collect? section above.

  • with service providers, vendors, contractors, or agents who complete transactions or perform services on our behalf, such as those that assist us with our business and internal operations like processing donations, web hosting, fraud prevention, customer service, personalization, and marketing;
  • at your direction, including when you share actions you take on the Services with social media, and vice versa, or otherwise direct the REI Cooperative Action Fund to disclose your personal information to a third party;
  • in connection with, or during negotiations concerning, any merger, acquisition of all or a portion of our organization by another entity, joint venture, corporate reorganization, insolvency or bankruptcy, financing or sale of the organization's assets;
  • if we believe disclosure is in accordance with, or required by, any applicable law, regulation, or legal process, including lawful requests by public authorities to meet law enforcement or national security requirements;
  • if we believe your actions are inconsistent with our Terms of Use or other agreements or policies, if we believe that you have violated the law, or if we believe it is necessary to protect the rights, property, and safety of the REI Cooperative Action Fund, Recreational Equipment, Inc., our donors, or any other persons;
  • between and among REI and the REI Cooperative Action Fund and any current and future parents, affiliates, subsidiaries, and other entities under common control and ownership; and
  • with your consent.

We also disclose aggregated or de-identified information, which cannot reasonably be used to identify you. REI Cooperative Action Fund processes, maintains, and uses this information only in a de-identified fashion and will not attempt to re-identify such information, except as permitted by law.

Where Do We Process and Store Your Information?

We are based in the United States and process and store personal information on servers located in the U.S. Where required by law, we provide adequate protection for the transfer of personal information in accordance with applicable law, such as by obtaining your consent, relying on the European Commission's adequacy decisions, executing Standard Contractual Clauses, or complying with another approved data transfer mechanism. Where relevant, you may request a copy of the data transfer mechanism by contacting us at

What Are Your Privacy Rights and Choices?

Account Information. You can access, correct, or delete certain information stored within your online account at any time by logging into your online account.

Promotional Communications. You may opt out of receiving promotional communications from REI Cooperative Action Fund by following the instructions in those communications, or through the self-service webpage here. If you opt out of receiving promotional communications, we may still send you non-promotional emails, such as emails about your donations.

Cookies. Most web browsers are set to accept cookies by default. If you prefer, you can usually adjust your browser settings to remove or reject browser cookies. Please note that removing or rejecting cookies could affect the availability and functionality of our Services.

Are There Additional Disclosures for Individuals Located Outside the US?


If you are located in the European Economic Area ("EEA"), the United Kingdom, or Switzerland, this section applies to you.

Legal Basis for Processing. When we process your personal information, we will only do so when:

  • We need to use your personal information to perform our responsibilities under a contract with you, for example to process your donation.
  • We have a legitimate interest in processing your personal information. For example, to send you receipts concerning donations you make to us, and to provide, secure, and improve our Services.
  • We find such processing is necessary to comply with our legal obligations.
  • We have your consent to do so. When your consent is the legal basis for our processing, you may withdraw such consent at any time.

Data Retention. We store the information we collect about you for as long as is necessary for the purpose(s) for which we collected it or for other legitimate business purposes, including to meet our legal, regulatory, or other compliance obligations.

Data Subject Requests. You have the right to (1) request to know more about and access your personal information, including in a portable format, (2) request deletion of your personal information, (3) request correction of inaccurate personal information, (4) request restriction of processing of your personal information, and (5) object to the processing of your personal information for certain purposes. To exercise your access, deletion, or correction rights under (1) through (3) above, submit this webform or email To exercise your restriction or objection rights under (4) and (5) above, please email

Questions or Complaints. If you have a concern about our processing of personal information that we are not able to resolve, you have the right to lodge a complaint with the Data Protection Authority where you reside. Contact details for your Data Protection Authority can be found using the links below:

For individuals in the EEA:

For individuals in the UK:

For individuals in Switzerland:


If you reside in Canada, this section applies to you.

Your Rights. You may exercise your rights to access and correct the personal information we hold about you by submitting this webform or emailing By submitting personal information to us or our service providers, you consent to the collection, use, disclosure, and transfer of your personal information in accordance with this Notice and as permitted or required by law. You may withdraw your consent at any time by contacting us at If you withdraw your consent (or if you decide not to provide certain personal information), you acknowledge that we may not be able to provide you with certain products, services, or information.

Data Retention. We store the information we collect about you for as long as is necessary for the purpose(s) for which we collected it or for other legitimate business purposes, including to meet our legal, regulatory, or other compliance obligations.

How Can You Contact Us?

If you have any questions, comments or concerns about this Notice or about our privacy practices, please send an email message to You may also direct your privacy-related comments or questions to the following address:

REI Cooperative Action Fund
Attention: Privacy
1700 45th Street E, Suite 101
Sumner, Washington 98390